As the United States braces for major cuts to its social spending, some corporations are stepping up to help make a positive impact in US communities.
Red Bull – the Austrian company known for its potent energy drinks – sponsored the creation of the The Red Bull Amaphiko Academy in 2014. The incubator program provides residencies for social entrepreneurs looking to tackle a variety of pressing social issues relating to health, civic engagement, education, and economic development.
With initial success in its origin country, South Africa, The Red Bull Amaphiko Academy has since extended to Brazil, and will make its debut in the United States this August in Baltimore, Maryland.
Impact Hub Baltimore Co-founder and Executive Director Michelle Geiss – whose organization is a community partner to Red Bull Amaphiko – discussed the program’s founding principle:
We often say, the people who are closest to the challenges in their community, are often closest to the solutions, and the Red Bull Amaphiko Academy was built around that belief.
The upcoming launch in August will include 15-20 participants. Organizers chose Baltimore due to the city’s growing social impact scene, where innovators are trying new approaches to seemingly intractable social problems.
Check out the past programs that emerged from the Red Bull Amaphiko Academy. If you have an idea for a bold new approach to social impact, you have until April 30 to apply for the program’s US launch.