Over the past few months, there has been a great proliferation of attempts at the mannequin challenge. From the patrons and staff of a Dublin pub to the campaign aircraft of Hillary Clinton, groups of people have frozen themselves to participate in this latest – and somewhat bizarre – viral internet craze.
But the typical humorous approach was eschewed by a startup film company called Black in Blue (check out the company’s Indiegogo page here). Directed by Simone Shepherd – who has earned fame as a YouTube personality – the short video explores the stories of victims of police brutality and institutional racism. Replicating the fatal interactions that ultimately lead to the deaths of Philando Castile, Sandra Bland, Alton Sterling, and Trayvon Martin, the video jettisons the common mannequin challenge use of Rae Sremmurd’s “Black Beatles,” instead using the words of Malcolm X and other audio segments to contextualize the scenes depicted, as well as to introduce the emergence of Black Lives Matter.
While Facebook purportedly continues to remove the video, the creators have promised to keep re-posting in order to reach more people with their message. Watch the video below: